Mumbai, India, October 20, 2008 – ASUS today launched the ASUS P552w PDA phone which features Glide – an innovative touch-responsive user interface that makes navigating and performing tasks on a mobile phone more intuitive and interactive than ever before. Equipped with a 624MHz processor and a host of market-leading features such as 3.5G HSDPA connectivity, GPS and seamless Google integration*, the ASUS P552w PDA phone is a perfect fit for the rising tide of young, tech-savvy professionals who appreciate a good-looking mobile companion that packs a wealth of fun features and yet is no slouch when it comes to work.

About the launch of this latest Glide Phone from ASUS, Mr. Edward Wang - Business Head, Mobile Communication Business, ASUS (India) said, "The ASUS P552w is equipped with a 624 MHz processor which makes it amongst the fastest PDA phones currently available in the Indian market. The unique ASUS Glide interface takes the touch screen experience to new heights. The phone has features like EziMusic and Eziphoto which make it a complete entertainment package. The ASUS P552w will create a revolution in the phone market in India with its power packed features and greatly enhanced user experience."

Glide to a New Mobile Experience

Underpinning the ASUS P552w´s revolutionary touch-responsive user interface is its cutting-edge Gester technology that enables users to perform a variety of navigational actions – such as selecting, zooming, scrolling and flipping – easily through simple flicks of their fingers. Incorporated into Glide are also applications that enable users to access a wide range of functions such as looking up the latest news, checking the weather forecast, viewing photo slideshows and listening to music within a few finger taps. These applications, dubbed Multi-Home, Anytime Launcher, EziPhoto, and EziMusic, give the expression "the world at your fingertips" a whole new meaning.

Unprecedented Processing Power, Speed and Connectivity

The ASUS P552w boasts of one of the most powerful CPUs (624MHz) in the market today. Apart from posting exceptional Vsbenchmark scores, the ASUS P552w's real-world results are equally tangible – applications and games run exceedingly faster and video frame rates are remarkably smoother. The ASUS P552w also features 3.5G HSDPA (3.6Mbps) connectivity for the fastest Internet browsing, file sharing and TV program-streaming experience possible. Furthermore, it offers Bluetooth, WLAN 802.11b/g, GPS, USB and other connectivity standards to enable easy data transfers to and fro from other devices.

Deep Google Integration

The ASUS P552w features Google Maps* which not only facilitates navigation, but is capable of furnishing users with information on points of interest. The ASUS P552w's navigation capabilities are further bolstered by a feature known as ASUS SMS Location Link. With this exclusive feature, users at two different locations can locate each other easily by sending each other SMS messages. Clicking on the URLs which are automatically embedded in the sent messages will link the phones up to Google Maps, which will then provide the users with clear directions on how to get to each other's positions. The ASUS P552w also features a convenient Google Search Bar on the Today screen that makes it easier to perform online queries.

EziPhoto, EziMusic and Other Applications

The ASUS P552w comes preinstalled with applications that allow users to get an easy handle on entertainment. The most exciting of these are EziPhoto and EziMusic. EziPhoto enables users to flip through their photo collection with their fingertips, akin to how they would with a real album. It also has a Calendar option which organizes and displays the thumbnails of photos users have taken according to the dates in which they were snapped, allowing them to relive those moments in chronological order at a single glance. EziMusic offers an interactive interface – complete with exciting animations – for users to play and manage their music, performing each task with colorful aplomb. The ASUS P552w also houses applications that enable easy access to web content like RSS newsfeeds, YouTube movies and photos on Flickr, ensuring that users have a full complement of entertainment options to choose from while out of the house or office.

 Specifications:

*Google Maps is only available for the following countries: Russia, France, Germany, Italy, Spain, Portugal, Belgium, Switzerland, Sweden, Norway, Denmark, UK, Taiwan, and China.
** Talk and standby time are dependent on the network environment and on phone usage.

About ASUS:

ASUS is a leading company in the new digital era. With a global staff of more than eight thousand and a world-class R&D design team, the company's turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek's "InfoTech 100" and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in Quality and Services in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.

Labels: Asus

ASUS P320 Now Set to Enchant Fashion-Conscious Consumers with New Lustrous Pink and Pearlescent White Finishes

ASUS today announced the availability of two new finishes – lustrous pink and pearlescent white – for its popular Mini Stylish PDA phone, the ASUS P320. With its ultra compact form, slender styling and light weight, the original P320 was an instant hit with the global fashion-savvy community; and the introduction of these new colors further solidifies its status as the PDA phone of choice for those with an immaculate taste in fashion.

About the introduction of these two new colors for the ASUS P320, Mr. Edward Wang – Business Head, Mobile Communication Business, ASUS (India) said, "These two new finishes further accentuate the charm of the ASUS P320 Mini Stylish PDA phone giving our fashion conscious customers more options to choose from while choosing a stylish PDA phone to match their personality and lifestyle."

Luxurious and Chic Finishes

The P320's new finishes reflect the contemporary fashion sensibilities, no-compromise mindset and obsessive attention to detail that have become the hallmarks of ASUS' designers. Luxurious, silky smooth, and giving off a tasteful and alluring shimmer, both the P320's new pink or white finishes meld perfectly with the phone's elegant design – exuding an unmitigated style that will set the pace in trendy environs.

Enduring Beauty

The smooth mold of the ASUS P320 is carved out with gentle care and sophistication, and is designed to fit comfortably in the hand. Rounded corners, sloped edges and a circular navigational key add a touch of sensuousness, while the phone's petite size further accentuates its stylish and timeless appeal.

Rich Feature Set

Despite the 'softer' colors, the pink and white iterations of the ASUS P320 still feature an impressive array of powerful features. Operating on the Microsoft Windows® Mobile 6.1™ Professional platform, the P320 boasts a wealth of features that render it as much of a functional tool as it is a fashion accessory – including GPS navigation, EDGE/GPRS and Wi-Fi for Internet access from anywhere, as well as Bluetooth and USB connectivity.

ASUS Today: Deep Functionality through Easy-to-use Interface

The ASUS P320 is preloaded with applications catering to today's cosmopolitan individual. Known collectively as ASUS Today, this exclusive suite makes applications such as Time, Mail Box, Calendar, News, Weather and Music Player available to users via a single window – providing them with quick and convenient access to their desired functions.

Contributing to the P320's ease of use is the inclusion of Theme Manager, a handy utility that enables users to make changes to the phone's themes by weekdays/weekend and to subsequently save them as presets. Users can then toggle between these presets with a single touch.

Another application of note is the ASUS Newstation, which receives up-to-date information on current events or websites automatically and delivers the latest news and blog posts to users.

Specifications

Labels: Asus

The exceptionally elegant ASUS P320 Mini Stylish PDA phone was designed for
the fashion-conscious who are constantly admired for their accessories -
including their handheld choices. The P320 presents an ultra compact form
that makes it feel almost weightless in a lady's palm. Its fashionable
outlook is slim and slender, and is molded with round curves that are
aesthetically pleasing to the eye. And yet, this beauty is not just skin
deep, as a wide range of features make it equally powerful and intelligent -
all packed in neatly with an original and exclusive interface developed by
ASUS.

Stylish All-Rounder
With a chic and fashionable outlook, the P320 is a sure eye-catcher. Made to
fit comfortably in the hand, the smooth mold of the P320 is carved out of
gentle care and sophistication and exudes a stylish feel. Rounded corners,
sloping edges and a circular navigational key are all built around the
desire to please the eyes; while the mini compact size further accentuates
its stylish appeal - making it the perfect elegant accessory for any social
occasion.

Chic Performer
This is where beauty meets brains. In spite of its compact size, this pretty
mini PDA phone has an impressive array of powerful features. Operating on
Microsoft Windows® Mobile 6.1T Professional platform and packed full with
features such as GPS navigation; EDGE/GPRS and WiFi for Internet access from
anywhere, Bluetooth, USB and much more, the P320 is your best fashion
accessory that brings you from work to play!

Easy Access with ASUS Today
The P320 has a variety of exclusive applications designed for user
convenience. With ASUS Today, icons such as time, calendar, messages,
weather and the media player can be seen easily in the same window -
providing users with easy access to their needed functions. The ASUS RSS
Reader - which receives up-to-date information automatically and provides
the latest news and blog updates - keeps users updated about current events
or website updates.

Another handy application is the Ur Time, which also allows users to set up
to four different countries' default time on the phone desktop for quick
country-specific time references; convenient for setting meetings worldwide.
With Auto Cleaner function, never worry about applications being hidden when
you want to close them. The Auto Cleaner Function ensures those intended
applications are really closed, thus freeing up space and memory for other
functions.

About the launch of this latest PDA Phone from ASUS, Mr. Edward Wang -
Business Head, Mobile Communication Business, ASUS (India) said, "The ASUS
P320 is designed stylishly and is by far the smallest ASUS PDA Phone. The
size of the phone is compact and handy, and it is meant not only for
business professionals but is also a fashion gadget for all youngsters,
students and ladies. The phone is competitively priced as ASUS would like
more people to enjoy the benefits of using a PDA Phone. People will find it
very easy to use this phone due to our brand new 'ASUS Today' interface. The
ASUS P320 will bring about a new wave in the PDA Phone market in India with
its brand new user experience."

Specifications
NetworksEDGE/GPRS/GSM 850/900/1800/1900 MHz
Class B, Multi-slot Class 10
Operating SystemMicrosoft Windows® Mobile 6.1T Professional
Form FactorBar Type
ColorBlack
Dimensions99 x 54.5 x 13.35 mm
Weight105g (with battery )
Standby Time200 hrs (vary with different networking environment and
scenario)
Talk Time4 hrs (vary with different networking environment and scenario)
Display2.6" TFT, Touch Screen 65K color, 240 x 320 pixels
ProcessorTI OMAPT 850 200 MHz
Memory128 MB Flash ROM + 64 MB DDR RAM
Expansion SlotMicroSD
ConnectivityWLAN 802.11b+g, USB v1.1, Bluetooth V2.0+EDR
WAP BrowserHTTP and WAP 2.0
MessagingSMS, MMS 1.2, and Push E-mail
Battery1100mAh Li-Ion
GPSSiRF StarIII with internal antenna
Business Applications
PIMWord (editor), Excel (editor), Power Point (viewer), IE, Windows® Live,
Clock & Alarms, Calendar, Calculator, File Explorer, Contacts, Notes
ASUS Business ApplicationUr Time, Newstation, ASUS Zip, Backup, Intelligent
Voice Control

Other FeaturesASUS Today, Theme Manager, Profile, GPS Catcher
Multi-media & Entertainment
Camera2.0 Mega pixel AF
VideoMPEG4 / H.263 / .3gp Playback and Record
Audio/Video Streaming
Picture FormatJPEG, PNG, GIF, BMP
Audio FormatMP3, WMA, AAC, and AAC+
Ring tone128-ch Polyphonic ringer & MP3
JAVAJ2ME (CLDC 1.1 + MIDP2.0)

About ASUS
ASUS is a leading company in the new digital era. With a global staff of
more than eight thousand and a world-class R&D design team, the company's
turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10
IT companies in BusinessWeek's "InfoTech 100" and has been on the listing
for 11 consecutive years. ASUS was also selected by the Wall Street Journal
Asia as No.1 in Quality and Services in Taiwan. Its product portfolio
includes notebooks, motherboards, graphics cards, optical drives, LCD
monitors, information appliances, desktop PCs & PC components, servers,
wireless solutions, mobile phones, handhelds, digital home solutions,
broadband communication products and networking devices.

Press Contact:
Rohan Kadam
PR Coordinator
ASUS Technology Pvt. Ltd., India.
Tel: +91-22-67668831 Cell: 9820396002
http://in.asus.com

Labels: Asus

Labels: Asus