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Bharti Unveils Vision 2020 with New Corporate Brand Identity
Monday 3 November 2008

New Delhi, November 3, 2008: Bharti Enterprises, India's leading business group, today unveiled a new strategic vision and brand identity aimed at building Bharti into India's finest conglomerate by 2020. The new brand identity reflects Bharti's strategic intent to create a conglomerate of the future by bringing about "Big Transformations through Brave Actions."

Unveiling the new brand identity Mr. Sunil Bharti Mittal, Chairman and Group CEO, Bharti Enterprises said, "At Bharti, we have always believed in undertaking transformational projects that have a positive impact on the society and contribute to the nation building process. We have demonstrated this philosophy by leading India's telecom success story, with entrepreneurial spirit, innovation, and strong partnerships being the pillars of our growth. Having diversified into new businesses in agriculture, financial services and retail business with world-class partners, we have laid the foundation for building a conglomerate of future which will achieve USD 10 billion in revenues by 2010."

"As Bharti enters its next phase of growth, we have a new vision to make Bharti, India's finest conglomerate by 2020. Bharti's brand essence of "Big Transformations. Brave Actions." will define all our actions and drive forward this vision. Our new brand identity and brand logo reflect this philosophy." added Mr. Mittal.

Having established a world-class telecom business in Bharti Airtel, the group aims to build transformational business in the areas of retail, financial services and agriculture, which are future growth engines of India's economy. Through the retail business, the group will enable millions of customers save money and live a better life. It will also benefit farmers, small manufacturers and small artisans across the country through sourcing of products. With the financial services bouquet of life insurance, general insurance and asset management, the group strives to contribute to the process of financial inclusion in the country. The agri and food processing business of Bharti will contribute towards the transformation of the agricultural sector and rural economy to a global food basket.


The Bharti brand gets a facelift with fresh and youthful brand logo which reflects a multi-dimensional character that seeks out new avenues to grow. The colour Indigo blue signifies Depth and Orange stands for Youthful Passion and Energy. The Arrowheads stand for Movement that Extends over Boundaries and symbolises Swiftness, Precision and Accuracy.
 
The core values of Bharti's refreshed brand are:
·        Empowering People - to do their best
·        Being Flexible - to adapt to the changing environment and evolving customer needs
·        Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit,
·        Openness and transparency - with an innate desire to do good
·        Creating Positive Impact – with a desire to create a meaningful difference in society.
 
Bharti Foundation's education initiative is one of the steps that Bharti is undertaking to create a meaningful difference in rural India. Bharti Foundation has set up Satya Bharti Schools that impart free education to underprivileged children. Bharti Foundation already runs around 159 schools in various parts of the country, educating over 18,000 disadvantaged children.  By 2010, the Bharti Foundation aims to establish 500 primary and 50 senior secondary schools under the Satya Bharti School Program enrolling over 200,000 students.   

To promote world-class higher education and research in India, Bharti Foundation has established Bharti School of Telecommunication Technology and Management at IIT Delhi with a vision to prepare telecom leaders of tomorrow and Bharti Centre for Communication at IIT, Mumbai with an objective to promote research in the area of communications. Bharti is also setting up the Bharti Institute of Public Policy in the upcoming Indian School of Business campus in Mohali.

Bharti has also joined hands with the All India Football Federation (AIFF) to create a comprehensive programme for the development & globalisation of Indian football. This programme is aimed at delivering the vision of taking India to the FIFA World Cup while building a powerful sporting & football culture in India. As a part of this initiative, Bharti will establish and govern a world-class football academy, which will be called the 'Bharti-AIFF Academy'.

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"Airtel Mobile Campus" - Redefining the power of connect with anytime anywhere access to friends, communities on the go!
Sunday 3 August 2008

Community members enjoy special tariffs for calls and SMS

New Delhi, August 03, 2008: Bharti Airtel, India's leading mobile service provider has unveiled a unique opportunity for its customers with the launch of 'Airtel Mobile Campus'. A unique 'virtual place – on the move', Airtel Mobile Campus, by facilitating a one-of-its kind convergence through web, wap and SMS, gives a new dimension to the idea of the mobile as the most simple, convenient device for entertainment on the go. With this, customers can express their feelings, emotions, needs, aspirations and connect with their friends anytime anywhere.


A unique 360 degree offering for the youth, Airtel Mobile Campus enables an exciting user experience with a host of activities that users can engage in. Users will amongst others, be able to upload & share photos and videos or blast an SMS to their circle of friends on Campus, express themselves through mini blogs, give shape to their aspirations with contests & applications or participate in discussions/forums happening on their Campus. What's more, users get to avail Night and weekend calls @ 25p, SMS @10p and earn rewards on the basis of the activities they engage in on Airtel Mobile Campus.


Shashi Arora, CEO Bharti Airtel, Mobile Services Delhi & NCR says, "One of the key enabling reasons for our continuing leadership position in the competitive telecom market has been our ability to 'Think Fresh' and innovate, giving our customers a delightful experience. Airtel Mobile Campus brings a unique 'virtual place – on the mobile' enabling customers to give shape to their aspirations through unique community engagement initiatives and communicate the way they want to, anytime anywhere."


Users can access Airtel Mobile Campus by visiting the Mobile Campus banner on Airtel Live! Or by sending keyword < mcampus> to 54321 to get a link to Mobile Campus on their GPRS enabled handsets. To avail the Airtel Mobile Campus service, existing as well as new customers need to recharge with Rs 250 for a talk-time of Rs 50 and a 90-day validity period.


Tariffs:

Calls   Day**   Night/Weekend**
Local Airtel to Airtel  0.5     0.25   
Other Calls     1       0. 5   
STD     1.5     1      
SMS    
Local   0.2     0.1    
National        0.5     0.25   

* *(All call tariffs@ Rs. per minute, Night tariffs for calls between 11:00pm-7:00am,Weekened tariffs-Friday 11:00pm-Mon 7:00am)

Mobile and the internet have become an integral part of the life of the youth for staying in touch with the community. Airtel Mobile Campus promises to bring together a unique value proposition that enables this segment of mobile users to stay in touch with their world through affordable means.

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BPL Mobile launches BPL Mobile Cafe – the fun hangout on your mobile phone
Friday 25 July 2008

Mumbai, July 24, 2008: With the sole idea of rediscovering entertainment on
mobile phone, BPL Mobile, Mumbai's leading mobile service provider, today
announced their all new WAP Portal, 'BPL Mobile @Cafe'
(atcafe.bplmobile.com), a single stop for its subscribers to catch the
latest bollywood updates from clips, to trailers to ring tones to music to
pictures, enjoy glimpses of Page3 parties, News, Highlights, sports updates,
live scores, sports clips, interviews of cricketers, ring tones, wallpapers
& themes, chat, exciting games across genres from adventure to arcade to
puzzles, mobile TV – live darshans from Siddhivinayak, Shirdi, Haji Ali,
jokes, services like movie ticket booking or airline ticket booking, railway
PNR status enquiry, astrology and lots more, making it the new hippest
hangout place on the mobile phone.

With 'BPL Mobile @Café', BPL Mobile has redefined the WAP usage experience
of its subscriber by offering an array of content and therefore providing
them a complete engaging experience on the mobile phone. 'BPL Mobile @Café'
offers an innovative grid format of icons providing an enriched & simplified
icon based content discovery and navigation. The pre-activated service comes
without a monthly rent letting you pay as per usage.

A distinct place for having fun, 'BPL Mobile @Café' invites friends to
connect together at the touch of their fingertips and share their emotions
via chat rooms and messengers. Beyond the creative wallpapers, animations,
videos, and rib tickling jokes the portal is enriched with a wide collection
of music, from swinging to the beats of MP3 polytones to downloading
ringtones, from the latest chartbusters and the hit song of the day, to
Ghazals, devotional songs, spiritual discourses by Osho, Kabir and prayers.

Not only this, Lord Ganesha throws light on your horoscope with 'Ganesha
Speaks' special service for devotees provides live darshans from
Siddhivinayak, Haji Ali and Shirdi

'BPL Mobile @Café' also opens doors to the two biggest fascinations of young
India, Bollywood and Cricket. BPL Mobile subscribers won't be far from the
tinsel town with easy access to glimpses of Page3 parties, popular movie
scenes, trailers of new releases and award ceremonies. Not only this, Mobile
TV keeps you updated with the latest happenings and news from news channels,
music channels, etc at the click of the button.

While 'BPL Mobile @Café' with Mobile ESPN provides sports' lovers with news,
highlights, videos, cricket scores, statistics, and cricketer interviews for
cricket crazy fans along with the latest happenings and updates on Formula1,
football, baseball, golf and other sports.

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Eros International enters into two-year output deal with Hungama Mobile for exclusive worldwide telecom rights
Saturday 19 July 2008

Mumbai/ London (18 July 2008): Eros Multimedia, the Indian arm of Eros International plc ("Eros"), the leading London-listed Indian media and entertainment company, has entered into an exclusive two year output deal with India's leading digital entertainment media company, Hungama Mobile, for the development, distribution and marketing of Eros's music content for download on mobile phones.

Hungama Mobile will repurpose Eros content into desktop wallpapers, ringtones, games, song videos and other content that has appeal on the mobile format and monetise this content by distributing it to handset manufacturers such as Nokia and Motorola and mobile service providers such as Vodafone, Idea, BSNL, Airtel, Reliance, du, SingTel, Verizon, Rogers, T-Mobile and MTN.
The deal covers content from some major forthcoming releases from the Eros roster, including the modern day Aladin starring Amitabh Bachchan, Sanjay Dutt and Riteish Deshmukh, Toonpur ka Super Hero, starring real-life husband and wife duo Ajay Devgan & Kajol, the much anticipated Kambakth Ishq with Akshay Kumar and Kareena Kapoor, Salman Khan's Veer and Freeze starring Neil Nitin Mukesh and Bipasha Basu. A venture which is currently under production, featuring Deepika Padukone of Om Shanti Om fame and Saif Ali Khan, will also fall under the auspices of the deal.

According to COAI (Cellular Operators Association India), the Mobile Entertainment in India is on the rise as it caters to a 300 million and growing mobile community. India is the 2nd largest mobile market and has had a massive adoption of mobile music, gaming etc through the largely youthful consumer community.
Commenting on the deal, Kumar Ahuja, Senior Vice-President of Eros's New Media & International Sales said: "Hungama Mobile is an established player in the mobile content distribution space and we are confident of the quality content and innovative products that it will provide to consumers. Through this association, we are looking to maximize the mobile distribution potential from our premium content. The deal allows us to achieve full visibility of our mobile syndication revenues for the next two years from our film slate".

Saleem Mobhani, Chief Operating Officer of Hungama Mobile said: "We have been working with Eros for many years as partners on our portal, www.bollywoodhungama.com and this association of exclusive mobile entertainment content for their future releases until 2010 only strengthens this association. Hungama Mobile is the only digital media company that has an established network across 30 countries and will scale to over 60 by the end of this year, giving immense value to studios and record labels for both promoting their films as also realizing revenues via the digital medium."

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Idea for 41 pc stake in Spice deal
Thursday 26 June 2008

Idea Cellular said  it would acquire 41% stake in Spice Communication which is estimated at Rs 21.76 billion or at Rs 77.30 per share.

Apart from this Idea would also pay Spice founders McorpGlobal Communication 5.44 billion rupees as a non-compete fee.

The new acquisition is expected to give Idea cellular a wider customer base in the wireless markets, Punjab and Karnataka in particular.
--MP

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Idea Cellular announces un-audited results for Q3
Monday 21 January 2008

Mumbai, Jan 21 (ANI/Business Wire India): Idea Cellular Limited (Idea)
today announced its un-audited results for the quarter ended December
31, 2007.

Idea ended the quarter with a subscriber base of 21.05 mn, adding 2.38
mn subscribers during the quarter.

In its current 11 service areas of operation, Idea increased its
subscriber market share from 15.6 per cent at the end of September
2007, to 15.8 per cent at the end of December 2007.

The consolidated revenues for the quarter ended December 31, 2007 of
Rs. 17103 mn grew by 48 per cent, and EBITDA of Rs. 5694 mn grew by 51
per cent, on a year on year basis. The net profit for the quarter
ended December 31, 2007 was Rs 2368 mn, a growth of 108 per cent over
the same quarter last year.

The consolidated revenues grew by 9.3 per cent when compared to the
previous quarter ended September 30, 2007, while EBITDA grew by 11 per
cent.

The Company has recently received the spectrum to launch operations in
the Mumbai and Bihar service areas in addition to receipt of spectrum
in the remaining districts in Rajasthan and Uttar Pradesh. (ANI)
--MP

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Broadband Connectivity Essential to Steer India to Next Phase of Telecom Growth
Saturday 24 November 2007

Develop Villages as Knowledge Centres : Planning Commision

New Delhi, Delhi, India, Thursday, November 22, 2007 -- (Business Wire
India) -- The next phase of telecom growth will be driven by broadband
paradigm, said Mr. R R Shah, Member Secretary, Planning Commission at
a conference on 'Connecting the Next 500 Million: Telecom Roadmap for
the 11th Five Year Plan 2007 - 12', organised by the Confederation of
Indian Industry (CII), here on Thursday.

Majority of the next 500 million customers in telecom will be in the
rural areas, through rural connectivity. The approach to enable this
will require the government to review the strategy pursued so far, and
bring substantial change in policy framework followed, to enable the
growth of the Telecom industry during the next Plan period, said Mr.
Shah. Government is planning to develop villages as knowledge centers,
he said.

There is a whole set of need at the rural level which has to be
converted into opportunity in which Information and Communication
technologies will have a major role, he said. Local content has to be
encouraged to implement e-governance applications and connect rural
India for the overall inclusive growth, he added.

There will be substantial outlays in the next plan period for
education and health. Rural connectivity, e-governance applications, e
commerce, tele-medicine and e-education which are going to contribute
to substantial growth of telecom industry in the next phase of
inclusive development in the 11th Five Year Plan period up to 2012,
said Mr. Shah.

Mr. Sanjeev Aga, Chairman - CII National Committee on Telecom and
Broadband and Managing Director, Idea Cellular Limited said that
telecom industry is facing the challenges of interconnectivity as well
as growth and expansion within the sector. He emphasised on the need
that the government should instill confidence of the telecom industry
by planning standard policies for the sector. Mr. Aga suggested that
telecom policy should be integrated with national planning process
undertaken by the Planning Commision.

Next three years will be difficult for the telecom industry as
telecom companies will enter different geographical and socio-economic
regions to foster growth, said Mr. Aga. The cost of passive
infrastructure is enormous and telecom companies should consider the
infrastructural challenges in the rural areas, he added.

Mr. D Shivakumar, VP and Managing Director, Nokia India Pvt. Ltd. said
that telecom sector in India has grown because of innovative schemes
offered by Indian operators. Growing economy, consumer spend,
consistency of policy framework, operator's innovation and affordable
handset will enable the telecom sector to reach the target of 500
million connections by 2010, said Mr. Shivakumar.

The telecom growth will bring prosperity in rural areas and push the
productivity in all the sectors, said Mr. Shivakumar. Affordability
and availability of infrastructure will be key challenges for telecom
industry to reach the rural customer, he mentioned. Value added
services (VAS) industry is going to reach Rs.77,823 crores in 2012
which would be around 25% of mobile telephony market, informed Mr.
Shivakumar.

Vikram Tiwathia, Chief Information Officer, CII said that emphasis on
broadband technology and introduction of NGN technology will maneuver
the telecom sector to next phase of growth. As recommendations for the
growth of telecom industry on behalf of CII, he suggested spectrum
availability, unbundling of copper local loop for enhancing broadband
use, rationalisation of taxes, stable electricity supply and proper
handling of e-waste components be attended to for the next phase of
growth in the 2007-2012 FYP period.

The report "Telecom: Catalyzing the New Indian Economy" was released
by Mr. R R Shah at the conference. The report produced by Frost &
Sullivan examines the telecom growth in 11th Plan period.
Specifically, the focus is on identifying challenges of reaching the
650 Million users by 2012, infrastructure and regulatory issues that
need to be addressed. The report is based on valuable inputs from
across academia, policy makers, and business leaders across telecom
and related industries.

Presenting the findings, Mr. Anand Rangachary, Managing Director,
Frost & Sullivan said that supportive policy environment, improving
telecom infrastructure and growth in rural telephony are the key
challenges for the telecom industry.

He mentioned that Indian telecom industry had contributed over
Rs.1,05,287 to the Indian economy in 2006 and is expected to grow at a
CAGR of 26.8% to reach Rs.3,44,921 crores by 2012.

Mr Rangachary added that the Telecom industry is going to provide
direct employment to 2.8 million people whereas 7 million people will
get indirect employment, the report stated. E-agriculture will reduce
procurement costs of farmers by 2.5% which will result in an economic
benefit of Rs.6100 crores, added Mr. Rangachari.

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BSNL to share mobile towers
Friday 2 November 2007

BSNL, the country's third largest mobile operator in subscriber terms, will share towers with other operators to cut costs involved in expanding its wireless network. BSNL's fixed line service has reach across the country, barring Delhi and Mumbai, but the company which was a late entrant in the mobile telephony space is trying to catch up with the private sector by following the industry trend of sharing infrastructure. BSNL wants to use telecom infrastructure space, tower, gen set and associated power sub-system for augmenting wireless services across the country. Sharing of towers has gained currency among mobile-operators in the last one year, as it helps in cutting down costs on fixed assets and focusing on operational efficiency. The three companies together -- Bharti Airtel, Vodafone Essar and Idea Cellular own more than 70,000 towers across the country.

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Idea gets clearance for Mumbai ops

Idea Cellular, which till now did not have any operations in Mumbai is expected to start services in the city by the end of this year with the government finally releasing 5 MHZ spectrum for the company. The spectrum is in the 1800 MHZ band and will allow Idea to easily support 1 million subscribers on this spectrum. The additional spectrum will go only to the incumbent operators like Bharti, Hutch, Aircell, Spice and Idea amongst others. Idea Cellular, which till now had operations in Maharashtra but not in Mumbai was desperate to start operations in the city.

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Earlier Stories: Vigyapan Technologies (P) Ltd brings in the Bollyw... | Loop Mobile introduces ‘10 paisa per minute’ | The Nokia N900 shipments have started | TAN Goes Mobile with Vuclip | Loop Mobile introduces 1 paise per sec prepaid pla... | Airtel launches mobile comics portal | Loop Mobile Introduces 'Epaid' | Handle without care: Nokia introduces the Nokia 37... | Loop Telecom dials in first call from Karnataka an... | Nokia and Vodafone launch the new and exclusive No... |

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