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BPL Mobile introduces “Jukebox” – Mobile Radio Service
Monday, 10 March, 2008
Mumbai, March 10, 2008: BPL Mobile, Mumbai’s leading cellular service provider has introduced ‘BPL Mobile Jukebox’, a mobile radio service that will allow its subscribers to get hooked onto their choice of music while they are on the move.
BPL Mobile Jukebox is a Full-Song mobile Music service that addresses the mood function of the user by offering a variety of songs ranging from Bollywood to Devotional, from English to Ghazals and from Retro to Regional at fingertips. The service would be available to both post-paid and pre-paid subscribers of BPL Mobile and also accessible on a basic entry-level Non-Data enabled handset.
The subscriber just has to dial 543213 to listen to the complete song from the Jukebox Catalog which has over one thousand songs. This service comes at an affordable monthly subscription of Rs 25/- and charges of 50 p/min (9am - 9pm) & 20 p/min (9pm - 9am). Not just this, ‘BPL Mobile Jukebox’ enables the listeners to download the Ringtone of the songs that they like as well as dedicate those songs to their loved ones at only Rs. 10/-event.
Commenting on this new service, Mr.S.Subramaniam – CEO, BPL Mobile said, “With our new mobile music service – BPL Mobile Jukebox, we are not just making music of our subscriber’s choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips.”
More than being user friendly, this intelligent service also greets its listeners in their preferred language, remembers their favorite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they crave to listen more often. Also in the event of one skipping a certain mood/category over 5 times, he/she gets an option of switching the category/mood; thus giving a personalized feel and easy navigation.
About BPL Mobile
Having started its services in 1995, BPL Mobile currently operates in Mumbai, India. BPL Mobile serves over 1 million happy and satisfied subscribers. In a recent assessment of Cellular Mobile Services across all GSM and CDMA service provider conducted by TRAI, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI.
For more information please contact:
Suryaprabha - Hanmer & Partners, Mumbai
E-mail: suryaprabha@hanmerpr.comLabels: BPL
BPL Mobile doubles its network strength; announces ‘Network Trial’ Offer
Saturday, 3 November, 2007
Mumbai, October 29th 2007: In an initiative that would take the
mobile service offering in the country to a new level, BPL Mobile,
Mumbai's leading mobile service provider, today announced 'Network
Trial' – a first ever campaign inviting new subscribers to try and
experience BPL Mobile's top quality network strength. This attractive
offer will function as a tool to gauge the company's confidence in
their network capacity, which has doubled in the last one year.BPL Mobile is launching 'Network Trial Packs' for this activity
wherein, any new user who wants to take the 'Network Trial' can buy
this pre-paid pack at Rs.150 and get 5 minutes of free local talktime
daily for 120 days to experience the best quality network and try
finding fault in the same. The five minutes if unused, lapses at the
end of every day and next day starts afresh! This makes BPL Mobile the only mobile service provider to offer
Rs.1200 worth talktime to every person who is accepting the 'Network
Trial' in a reiteration of their network strength. The company
recently rejuvenated and refreshed the BPL Mobile brand following
substantial investment of Rs.200 crores in major network expansion
and technology up-gradation. BPL Mobile has over 1000 cell sites
currently and aims to add another 300 cell sites by the fiscal year
end. Commenting on this unique 'Network Trial' campaign, Mr. S.
Subramaniam, CEO - BPL Mobile said, "We are confident that we provide
seamless coverage and to pass on this assurance to our subscribers,
we have announced the 'Network Trial' offer. We are inviting new
subscribers to try us out and experience the best quality network
themselves. Today, the biggest challenge for any mobile service
provider is managing network quality. Offering an open challenge to
test our network quality in a metro like Mumbai, where the tele
density is about 60-65%, is a proof enough to confirm our conviction
in our commitment towards providing our subscribers quality network
and best services." Labels: BPL
BPL Mobile gets city’s youth in the loop
Friday, 2 November, 2007
AA: Mumbai, 12 October 2007: BPL Mobile, Mumbai’s leading mobile service provider, just underwent a brand refresh campaign wherein, BPL Mobile re-established the brand's relevance & youthful connect with the one of the largest market segment – the youth. The brand re-positioned itself to connect and bring people together in a loop. BPL Mobile recently unveiled an exciting online community for the renewed target segment. The website is called www.getintheloop.in. The completely chilled out, pulsating and entertaining hangout community facilitates the young and young at heart people with an opportunity to connect with each other and enhance their joy of being in a group. The most recent activity for the youth in the loop was a thrilling contest on the website wherein, BPL Mobile offered a platform for the ‘gang in the loop’ to turn into ‘Billboard Stars’! All that one had to do was to upload one’s favourite gang picture on ‘create my loop, write an exciting caption. The chosen gang picture is now featuring on a prominent hoarding in phoenix mills The “whacky five’ - Akash, Priyanka, Sahana, Namratha and Smaitra, who got in the LOOP and became the ‘Billboard Stars’ at Phoenix mills, were thrilled about being the chosen winners. They unanimously agreed that the fun-filled Getintheloop.in website was a totally engaging experience. This contest got tremendous response and it got over 1000 entries in a short span of 15 days. The website is rapidly catching the target audience’s fancy and the average time spent on the website is about 10 minutes. Commenting on the “getintheloop.in’ community, Mr.S.Subramaniam – CEO, BPL Mobile said, “Get in the loop website is an engaging youth community launched by BPL Mobile in tandem with our recent brand refresh campaign. We are glad to make available this innovative and interactive online platform with some really exciting contests to our key target customers as it emphasizes on BPL Mobile’s thrust towards keeping people connected and in the loop.” This website was unveiled at the Mumbai's biggest youth & college festival- 'Malhar 2007'.The colorful and vibrant website has some interesting features like the ‘Graffiti Wall’ that captures fun-filled memories of friends in a photo-album. It lets the youth upload their group/gang photographs with interesting captions. The ‘Loop Trivia’ section assures the browsers to get "LOOPnotized"! It invites the youth to have a blast with their buddies by letting them express their opinions freely. The ‘Games Zone’ calls the young & spirited to get set with Loop-the-Network! It challenges everyone to connect the signal to maximum cell phones to ensure maximum coverage. A chance for the gamers to show off their networking skills! The exciting ‘Download’ section offers some of the coolest Desktop Wallpapers, Mobile Wallpapers, Screensavers and Ringtones. This is not just it; this fun youth website has many more exciting activities lined up in the coming months.Labels: BPL
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