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BPL Mobile subscriber base crosses 2 million in January ‘09
Friday 13 February 2009
* Adds a sizeable 5-lakh subscribers, in less than 5 months.
* Offers the best to its subscribers with an up-graded next generation network, customized segmented products, consistent innovative VAS and dedicated efforts towards customer satisfaction.
* Tops the Survey in overall satisfaction amongst the GSM Operators – TRAI Report, December 2008
Mumbai, February 12th, 2008: Announcing the significant increase in the subscriber base, a number crossing over 2 million, BPL Mobile – get in the loop, Mumbai's longest standing mobile service provider, continues to maintain its steady growth momentum with the onset of network upgradation, customized segmented products, consistent innovative VAS and dedicated effort towards customer satisfaction.
BPL Mobile, in the past few months have substantially grown in their subscriber base, from 1.3 Million in March '08 to 2 Million in January '09, a 7 lakh net addition. The net additions percentage share of BPL Mobile in the past 5 months has been at an average of 22%, much above the other operators (GSM and CDMA).
Maintaining performance standards and service delivery as the key to its achievement, BPL Mobile has consistently met and exceeded the TRAI Quality of Services standards, and to top this, as per the new TRAI report on Quality of Service and Customer Satisfaction Survey of Telecom services in the Mumbai Service Area, December 2008, BPL Mobile ranked No 1 in overall satisfaction amongst the GSM Operators.
From topping the Voice&Data - SAARC Mobile User satisfaction Survey, 2008, in network services with 98.2%, to having increased the subscriber base to 2mn, BPL Mobile has not only reached milestones in its journey of over thirteen years, but has also crossed them.
Commenting on reaching this milestone, Mr. Sanjeev Chachondia, CEO, BPL Mobile said, "It is an encouraging achievement which also confirms the faith our subscribers have in us. We are a dedicated team with significant growth plans to cater to the mumbaikar, through superior understanding and innovative product development. We are in the service of Mumbai for 13 years and are proud of our roots. We dedicate this milestone to this great city."
With a more than Rs 200 Cr investment, BPL Mobile has upgraded its network to world-class standards, and BPL Mobile has now achieved a top-of-the-line all-IP Next Generation Network infrastructure by the installation of two state-of-the-art high capacity switches to support uninterrupted connectivity and feature rich communication, and the swap of legacy cell sites with contemporary EDGE- enabled 'Next Generation' sites – BPL Mobile subscribers can now experience a brand new, truly contemporary and Mumbai's best network.
From being the first to offer Re. 1/- calling for both local and STD calls, to being the first GSM operator to offer Mobile Tracker service in India, to being the first single circle operator to have launched BlackBerry® Curve™ 8300 Smartphone in Mumbai, BPL Mobile has introduced VAS like Voice SMS, m-commerce, Mobile TV, Mobile Radio, Mumbai search@cafe, Mantras@cafe, with 'call centre on the mobile phone' and 'Doctor On Call' being the most recent VAS launched. In an attempt to ensure convenience for people to approach stores and get personalized attention and effective solutions BPL Mobile even introduced the concept of 'BPL Mobile Stores', a smaller version of the exclusive galleries. Going forward BPL Mobile will introduce innovative customized VAS giving a new dimension to value addition.
Labels: BPL
Longest standing mobile service provider, BPL Mobile, turns thirteen
Wednesday 12 November 2008
BPL Mobile, Mumbai's longest standing mobile service provider completes thirteen years. Growing from strength to strength over the years, BPL Mobile has consistently faced the challenges of serving in Mumbai, the most competitive of all Metro circles. Maintaining highest standards of performance, BPL Mobile has set benchmarks in the industry in terms of quality of service by upgrading its network, launching innovative VAS and providing customer satisfaction to over 1.67 million subscribers.
In a bid to strengthen its existing network to world-class standards by upgrading the technology, BPL Mobile recently awarded a Rs 100 Cr End to End Telecom Equipment Supply contract to Huawei. BPL Mobile has set up a brand new network that is Mumbai's best & truly contemporary.
On completing thirteen years, Mr. Sanjeev Chachondia, CEO, BPL Mobile said, "Being the longest standing mobile service provider and also the fastest growing one, we understand both, the needs of mobile users, and the market trends, the best. On this occasion I on behalf of BPL Mobile thank our subscribers for having faith in us, and we promise to keep it alive."
"BPL Mobile has constantly endeavored to cater to its subscribers' needs. The substantial investment towards this direction clearly indicates our commitment to them. While targeting youth and launching occasion specific products have enabled BPL Mobile to gain a high share of gross and net-additions in the market, an on ground promotional plan and channel engagement has given us a pull in the market, " added Mr. Sanjeev Chachondia commenting on the growth and performance of BPL Mobile.
From being the first cellular service provider to offer lowest lifetime prepaid with 'India lifetime' at Rs. 444/- and the first to offer Re. 1/- calling for both local and STD calls, to launching the first GSM operator to offer Mobile Tracker service in India, to being the first single circle operator to have launched BlackBerry® Curve 8300 Smartphone in Mumbai, BPL Mobile has introduced VAS like Voice SMS, m-commerce, Mobile TV, Mobile Radio, Mumbai search@cafe with Mantras@cafe being the most recent VAS launched. In an attempt to ensure convenience for people to approach stores and get personalized attention and effective solutions BPL Mobile even introduced the concept of 'Mobile Stores', a smaller version of the exclusive galleries.
The June'07 TRAI benchmark study on quality of service of mobile phone service providers across all GSM & CDMA operators places BPL Mobile amongst the top in Mumbai in critical network performance parameters of Call Set Up Success Rate, Call Completion Rates & % age connections with good voice quality with scores ranging between 98.6% - 99.5%.
Labels: BPL
BPL Mobile launches Mantras@cafe this Diwali
Tuesday 28 October 2008
- Striking a perfect harmony of festivity, devotion and well being
- Over 80 Mantras for all occasions and every need, any time of the day
- Sacred Mahamantras like Gaytarimantra, to Navgrah, and also mantras ensuring good luck for a business venture, for promotion at workplace, for a court case, for an interview
- Mantras grant virtue only when they are pronounced correctly, one can listen to an automated voice that emphasizes on correct pronunciation.
- Dial 543212. Rs. 10 per dedication, rental charge is Rs. 30 per month the call rates are Rs 3 per minute.
One of its kind service that offers subscribers over 80 Mantras for all occasions and every need, any time of the day
Mumbai, October 27, 2008: BPL Mobile, Mumbai's leading mobile service provider, today launched 'Mantras@Cafe', to add to the festive fervor and make Diwali more relevant for its subscribers. With over 80 mantras in 8 broad categories, subscribers will now have convenient access to Mantras for all occasions and needs.
Striking a perfect harmony of festivity, devotion and well being this Diwali, Mantras@cafe will host the special mantra for Laxmi Puja, the mantra for the New Year and the mantra for Bhaidooj to invoke the blessings of the divine. Mantras@cafe is enriched with mantras, from the sacred Mahamantras like Gaytarimantra, to Navgrah, and also mantras ensuring good luck for a business venture, for promotion at workplace, for a court case, for an interview or an exam, or for property matters among other various needs. So if one has an interview, Mantras@cafe is the perfect place they can turn to and invoke blessings from God.
Commenting on the very essence of presenting 'Mantras@Cafe' on the BPL Mobile phone, Mr Sunzay Passari, VP - VAS and Devices said, "Mantras@cafe is yet another value addition from BPL Mobile to its subscribers. Our devotional music offering has gained significant popularity and with Mantras we look to offer our subscribers much more. Mantras@cafe is the perfect Diwali gift for our subscribers."
Acknowledging the verity that joys of festivities double up when the mind, body and soul are rejuvenated, the collection of Mantras from BPL Mobile will help its users find recourse to their needs. Also available are Mantras to bring prosperity and monetary gain, it is also equipped with mantras to ward off evil, poverty and illness as per beliefs of people.
Mantras@cafe easily navigates subscribers through eight broad sub-categories to the mantra of their need and choice. With a service that caters to the fact that words of Mantras grant virtue only when they are pronounced correctly, one can listen to an automated voice that emphasizes on correct pronunciation.
One simply needs to Dial 543212 and navigate through categories to choose the mantra they need. What more, Mantras can even be dedicated to a loved one, anywhere in India, at Rs. 10 per dedication. While the rental charge is Rs. 30 per month the call rates are Rs 3 per minute.
Labels: BPL
BPL Mobile launches Mumbai search @cafe
Wednesday 24 September 2008
Now search for anything and everything in Mumbai from a laundry to a carpenter to a vada pav joint and more, from your BPL Mobile phone.
Mumbai, September 24, 2008: BPL Mobile, Mumbai's leading mobile service provider, launches 'Mumbai Search @cafe', a quick reply to all your local searches. From a hangout joint in Malad, to tattoo parlours in Bandra, to seafood restaurants in Fort, Mumbai Search @cafe brings an end to your local search, in the most quick, easy and efficient way.
An instant, simple and user-friendly service, 'Mumbai Search @cafe', empowers you to find whatever it is that you are looking for in Mumbai. Mumbai, the city on a constant run, is a place for those who strive to pursue their dreams, of those who love challenges and do not cease to meet them. Enabling these eager aspirants to explore everything the city has to offer and urging them to make the most of it, BPL Mobile joins its subscribers in their day-to-day hunt with 'Mumbai Search @cafe'. Though fashioned exclusively for Mumbai, Mumbai Search @café does not limit itself to the city alone; its usefulness extends to the conventional access to the World Wide Web by laptops and computers as well.
While other accomplished internet-based search engines would navigate you to all you wanted to know about anything and everything across the globe, Mumbai Local Search is the service that subscribers will turn to when they are in a fix regarding the minute day-to-day things in the city that they tend to overlook, like the nearest grocery store in their area, Mumbai Search @café is the service you would turn to. For someone who comes all the way from Mira Road to Colaba for an interview and ends up with a soiled jacket, finding the nearest laundry is now just a Call/SMS away.
Mr Sunzay Passari, VP VAS and Devices, quoted "With the Mumbai search @ café service, a Mumbaikar can now get any local search information on her mobile. This initiative is in line with our overall commitment to deliver relevant & exciting services to make the lives of our subscribers more fulfilling & enjoyable"
From the basic necessities to luxuries, from excellent education facilities to abundant leisure activities, from a hectic day-life to an equally lively night-life there is no limit to what Mumbaikars can explore in the city; Mumbai Search @cafe is just a way to string all that the city has to offer and provide customers a platform where they can reach or find what they are looking for on their mobile phones.
How the service works:
Call *111# to begin the 'Mumbai Local Search'.
A menu flashes on the mobile phone screen.
Simply key in '1' for 'Mumbai Local Search'.
Enter keywords of what you are looking for in the search tab, with a prefix '1'
Eg. 1 Carpenter in Colaba
An instant SMS in return puts an end to your search.
The service is applicable on a USSD as well as the SMS platform, it's as simple as calling *111# from your BPL Mobile phone, when a menu flashes on the phone screen. The user just needs to press 1, and then key in his query, (Rs 3/response, applicable). Users can also SMS his query directly to 54000, (Rs 3/SMS).Labels: BPL
IMImobile helps Mumbai Police target Drunk Drivers
Tuesday 23 September 2008
IMImobile, the global provider of value added services for mobile operators, content providers and media agencies, today announced that the company has teamed up with BPL Mobile to help Mumbai Police track drunk drivers.
Hyderabad based IMImobile has developed a unique customised solution for the Police force with an easily accessible mobile database and interface to track repeat and new drunk drivers. With BPL Mobile providing the network connectivity, Police are able to access criminal records at speed and crucially, at the scene of the crime via their mobile phones. Police are therefore able to check offenders' records with greater efficiency ensuring repeat offenders do not slip through the net and new offenders are logged on the system from the outset.
"We are pleased to able to offer this bespoke solution to Mumbai Police free of charge," said Mr. Vishwanath Alluri, IMImobile Chairman, Founder and CEO. "Drink-driving is a dangerous crime and any help we can provide to our busy Police force can only be a good thing. We hope to extend this solution to other parts of the country."
Mr. Harish Baijal, Deputy Commissioner Traffic Mumbai police, "With the support from IMImobile and BPL mobile, our officers can now get the information of previous convictions of drunk driving within a few seconds. This technology has been very beneficial and will help us in maintaining more discipline on Mumbai's roads."
Mr. Sunzay Passari, vice president, value added services, BPL Mobile said, "It has been a great experience working with IMImobile on this solution and we hope it continues to help Mumbai Police successfully record and track offenders of drunk driving."
An added benefit of the solution is the fact the system is able to send out SMS alerts on known offenders to the entire police units, especially useful during busy festival season. The database is confidential with only top ranking officials having complete access.
Labels: BPL
IMImobile helps Mumbai Police target Drunk Drivers
Thursday 18 September 2008
Hyderabad, September 18, 2008 - IMImobile, the global provider of value added services for mobile operators, content providers and media agencies, today announced that the company has teamed up with BPL Mobile to help Mumbai Police track drunk drivers.
Hyderabad based IMImobile has developed a unique customised solution for the Police force with an easily accessible mobile database and interface to track repeat and new drunk drivers. With BPL Mobile providing the network connectivity, Police are able to access criminal records at speed and crucially, at the scene of the crime via their mobile phones. Police are therefore able to check offenders' records with greater efficiency ensuring repeat offenders do not slip through the net and new offenders are logged on the system from the outset.
"We are pleased to able to offer this bespoke solution to Mumbai Police free of charge," said Mr. Vishwanath Alluri, IMImobile Chairman, Founder and CEO. "Drink-driving is a dangerous crime and any help we can provide to our busy Police force can only be a good thing. We hope to extend this solution to other parts of the country."
Mr. Harish Baijal, Deputy Commissioner Traffic Mumbai police, "With the support from IMImobile and BPL mobile, our officers can now get the information of previous convictions of drunk driving within a few seconds. This technology has been very beneficial and will help us in maintaining more discipline on Mumbai's roads."
Mr. Sunzay Passari, vice president, value added services, BPL Mobile said, "It has been a great experience working with IMImobile on this solution and we hope it continues to help Mumbai Police successfully record and track offenders of drunk driving."
An added benefit of the solution is the fact the system is able to send out SMS alerts on known offenders to the entire police units, especially useful during busy festival season. The database is confidential with only top ranking officials having complete access.Labels: BPL
Beijing Olympics on your mobile phone with BPL Mobile
Thursday 7 August 2008
Keep yourself updated with schedules, live scores, news, action-packed
pictures, trivia, and profiles of sportspersons, records made and broken,
and lots more.
Exciting trivia and polls Download wallpapers, animations and picture of the
day
Mumbai, August 6, 2008: With the primary focus on India's participation in
the Olympic Games 2008, BPL Mobile, Mumbai's leading mobile service
provider, promises to let fans track the 2008 Olympic Games in Beijing, on
their mobile phone with 'Olympics @Cafe' on the BPL Mobile WAP portal –
atcafe.bplmobile.com.
With this unique service, BPL Mobile subscribers can follow the schedule of
events, medal tallies, News, action-packed pictures, trivia, profiles of
sportspersons, records made and the previous ones broken and lots more.
Since Olympics is a world event that only happens every four years, BPL
Mobile in association with Mobile ESPN brings to its subscribers a wide
range of content on 'Olympics @cafe' to ensure Olympic coverage on the go.
BPL Mobile subscribers can participate in exciting polls and contests and
get access to variety of mobile downloads like theme wallpapers, lively
animations amongst others.
What sets this WAP service apart is the 'Indians@Beijing section", which
encapsulates India's performance through the years in sports like Hockey,
Tennis, Shooting, Wrestling, etc. along with analysis on India's medal
prospects in various sports like archery, athletics, shooting, tennis, etc.
in Olympics. This segment also includes in-depth analysis on Indian Athletes
at the Olympics – from Indian Athlete performance to Athlete profiles,
India's Olympic history and more.
Commenting on the very essence of bringing Beijing Olympics on the BPL
Mobile phone, Mr Sunzay Passari, VP - VAS and Devices said, "This is one
more initiative to deliver exciting & compelling content under the @cafe
platform. Our subscriber feedback quite clearly articulates the need for
content focused on sports, music, fun & entertainment. At BPL Mobile we are
therefore committed to providing a variety of content that will deliver a
better experience for our subscribers. Bringing the Beijing Olympics to your
mobile phone is yet another step in this direction"
Labels: BPL
BPL Mobile launches BPL Mobile Cafe – the fun hangout on your mobile phone
Friday 25 July 2008
Mumbai, July 24, 2008: With the sole idea of rediscovering entertainment on
mobile phone, BPL Mobile, Mumbai's leading mobile service provider, today
announced their all new WAP Portal, 'BPL Mobile @Cafe'
(
atcafe.bplmobile.com), a single stop for its subscribers to catch the
latest bollywood updates from clips, to trailers to ring tones to music to
pictures, enjoy glimpses of Page3 parties, News, Highlights, sports updates,
live scores, sports clips, interviews of cricketers, ring tones, wallpapers
& themes, chat, exciting games across genres from adventure to arcade to
puzzles, mobile TV – live darshans from Siddhivinayak, Shirdi, Haji Ali,
jokes, services like movie ticket booking or airline ticket booking, railway
PNR status enquiry, astrology and lots more, making it the new hippest
hangout place on the mobile phone.
With 'BPL Mobile @Café', BPL Mobile has redefined the WAP usage experience
of its subscriber by offering an array of content and therefore providing
them a complete engaging experience on the mobile phone. 'BPL Mobile @Café'
offers an innovative grid format of icons providing an enriched & simplified
icon based content discovery and navigation. The pre-activated service comes
without a monthly rent letting you pay as per usage.
A distinct place for having fun, 'BPL Mobile @Café' invites friends to
connect together at the touch of their fingertips and share their emotions
via chat rooms and messengers. Beyond the creative wallpapers, animations,
videos, and rib tickling jokes the portal is enriched with a wide collection
of music, from swinging to the beats of MP3 polytones to downloading
ringtones, from the latest chartbusters and the hit song of the day, to
Ghazals, devotional songs, spiritual discourses by Osho, Kabir and prayers.
Not only this, Lord Ganesha throws light on your horoscope with 'Ganesha
Speaks' special service for devotees provides live darshans from
Siddhivinayak, Haji Ali and Shirdi
'BPL Mobile @Café' also opens doors to the two biggest fascinations of young
India, Bollywood and Cricket. BPL Mobile subscribers won't be far from the
tinsel town with easy access to glimpses of Page3 parties, popular movie
scenes, trailers of new releases and award ceremonies. Not only this, Mobile
TV keeps you updated with the latest happenings and news from news channels,
music channels, etc at the click of the button.
While 'BPL Mobile @Café' with Mobile ESPN provides sports' lovers with news,
highlights, videos, cricket scores, statistics, and cricketer interviews for
cricket crazy fans along with the latest happenings and updates on Formula1,
football, baseball, golf and other sports.
Labels: BPL, Idea
BPL Mobile introduces “Jukebox” – Mobile Radio Service
Monday 10 March 2008
Mumbai, March 10, 2008: BPL Mobile, Mumbai’s leading cellular service provider has introduced ‘BPL Mobile Jukebox’, a mobile radio service that will allow its subscribers to get hooked onto their choice of music while they are on the move.
BPL Mobile Jukebox is a Full-Song mobile Music service that addresses the mood function of the user by offering a variety of songs ranging from Bollywood to Devotional, from English to Ghazals and from Retro to Regional at fingertips. The service would be available to both post-paid and pre-paid subscribers of BPL Mobile and also accessible on a basic entry-level Non-Data enabled handset.
The subscriber just has to dial 543213 to listen to the complete song from the Jukebox Catalog which has over one thousand songs. This service comes at an affordable monthly subscription of Rs 25/- and charges of 50 p/min (9am - 9pm) & 20 p/min (9pm - 9am). Not just this, ‘BPL Mobile Jukebox’ enables the listeners to download the Ringtone of the songs that they like as well as dedicate those songs to their loved ones at only Rs. 10/-event.
Commenting on this new service, Mr.S.Subramaniam – CEO, BPL Mobile said, “With our new mobile music service – BPL Mobile Jukebox, we are not just making music of our subscriber’s choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips.”
More than being user friendly, this intelligent service also greets its listeners in their preferred language, remembers their favorite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they crave to listen more often. Also in the event of one skipping a certain mood/category over 5 times, he/she gets an option of switching the category/mood; thus giving a personalized feel and easy navigation.
About BPL Mobile
Having started its services in 1995, BPL Mobile currently operates in Mumbai, India. BPL Mobile serves over 1 million happy and satisfied subscribers. In a recent assessment of Cellular Mobile Services across all GSM and CDMA service provider conducted by TRAI, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI.
For more information please contact:
Suryaprabha - Hanmer & Partners, Mumbai
E-mail: suryaprabha@hanmerpr.com
Labels: BPL
International Voice SMS for BPL users
Monday 11 February 2008
BPL mobile useres can now send Voice SMS to mobile users across the world with the launch of an innovative messaging solution.
BPL mobile has patnered with Kirusa, the leading developer of value added mobile services to provision the Voice SMS service to BPL Mobile subscribers within India.
This Voice SMS solution allows the subscibers to send a voice SMS to anywhere in the world and the person at the recieving end can access it with a local call and and reply to messages.
The launch of the International Voice SMS has made sending voice messages as simple and effective as delivering a Voice SMS message anywhere in India.
--MP
Labels: BPL
BPL Mobile slashes pre-paid rates; Now call and SMS anywhere in India at Re. 1/-
Friday 11 January 2008
Focus shifts to the large base of pre-paid subscribers with reduction in call rates by nearly 50%
BPL Mobile first to offer All Calls and SMS, both local and STD @ Re. 1/-for prepaid users
Mumbai, January 10th, 2008: Having significantly enhanced network bandwidth, BPL Mobile - Mumbai's leading cellular service provider now equipped to play the volume game, announced a further slash in pre-paid call rates. Subscribers will now enjoy all local and STD calls any where in India from BPL Mobile to any mobile service and landline for a flat Re. 1/- per minute. This reduction sees call rates drop by nearly 50%. Short Message Service or SMS across India will also be at Re. 1/-. This makes BPL Mobile the first cellular service provider to offer all Calls and SMS, both local and STD @ Re. 1/-for prepaid users
Subscribers to this special offering will be able to avail the same for a daily rental of Re. 1/-. (Rs 30 would be deducted as advance rental. After 30 days, Rs 1/day rental would be applicable). Subscribers will need to SMS India to 50505 (toll-free), which would give them more details on One India Prepaid. Recharge vouchers are also available.
Announcing this Mr. S. Subramaniam, CEO & Director, BPL Mobile said, "The pre-paid market, which is a highly price-sensitive market, constitutes more then 70% of our subscriber base. In a way this significant reduction in call rates is our new year's gift to our loyal customers. We continuously look at adding value to our subscribers, this new offering is another step in that direction".
BPL Mobile has strengthened its network capacity taking the no. of cell sites to nearly 1,100. BPL Mobile a few months back revolutionized the pre-paid market by offering the lowest lifetime pre-paid at Rs. 444/-. This was followed by 'Mini Validity', a path breaking product that provided the subscriber unmatched value, flexibility and convenience of staying mobile at the lowest possible cost.
Having started its services in 1995, BPL Mobile currently operates in Mumbai city with more than 1 million happy and satisfied subscribers. In the latest TRAI (Telecom Regulatory Authority of India) benchmark study on quality of service of mobile phone service providers across all GSM & CDMA operators places BPL Mobile amongst the top in Mumbai. BPL Mobile scored high marks in critical network performance parameters of Call Set Up Success Rate, Call Completion Rates & % age connections with good voice quality with scores ranging between 98.6- 99.5%. BPL Mobile has set benchmarks in the sector with its innovative value added service offerings like Voice SMS, m-commerce, Mobile Tracker, Mobile TV among others. Please visit
www.bplmobile.com For more information please contact:
Schubert / Minesh
Hanmer & Partner, Mumbai
schubert@hanmerpr.com,
minesh@hanmerpr.com -AA
Labels: BPL
BPL Mobile doubles its network strength; announces ‘Network Trial’ Offer
Saturday 3 November 2007
Mumbai, October 29th 2007: In an initiative that would take the
mobile service offering in the country to a new level, BPL Mobile,
Mumbai's leading mobile service provider, today announced 'Network
Trial' – a first ever campaign inviting new subscribers to try and
experience BPL Mobile's top quality network strength. This attractive
offer will function as a tool to gauge the company's confidence in
their network capacity, which has doubled in the last one year.
BPL Mobile is launching 'Network Trial Packs' for this activity
wherein, any new user who wants to take the 'Network Trial' can buy
this pre-paid pack at Rs.150 and get 5 minutes of free local talktime
daily for 120 days to experience the best quality network and try
finding fault in the same. The five minutes if unused, lapses at the
end of every day and next day starts afresh!
This makes BPL Mobile the only mobile service provider to offer
Rs.1200 worth talktime to every person who is accepting the 'Network
Trial' in a reiteration of their network strength. The company
recently rejuvenated and refreshed the BPL Mobile brand following
substantial investment of Rs.200 crores in major network expansion
and technology up-gradation. BPL Mobile has over 1000 cell sites
currently and aims to add another 300 cell sites by the fiscal year
end.
Commenting on this unique 'Network Trial' campaign, Mr. S.
Subramaniam, CEO - BPL Mobile said, "We are confident that we provide
seamless coverage and to pass on this assurance to our subscribers,
we have announced the 'Network Trial' offer. We are inviting new
subscribers to try us out and experience the best quality network
themselves. Today, the biggest challenge for any mobile service
provider is managing network quality. Offering an open challenge to
test our network quality in a metro like Mumbai, where the tele
density is about 60-65%, is a proof enough to confirm our conviction
in our commitment towards providing our subscribers quality network
and best services."
Labels: BPL
Essar to Sell BPL Mobile for 1 Billion
Friday 2 November 2007
Indian conglomerate the Essar Group, has announced plans to sell its Mumbai mobile operation BPL Mobile for USD 1 billion. Know to be one of India’s largest corporate houses and run by the influential Ruia Family, Essar acquired BPL mobile in September 2005 for a total of 1.15 billion dollars. BPL mobile operations span across four Indian telecoms circles. BPL was then merged into Hutchison Essar, the mobile operator which was bought over by mobile communications group Vodafone early this February. However, a dispute which arose between Hutchison Telecommunications International and Essar lead to Essar eventually calling off the sale of BPL to Hutchison Essar and operating it separately. Hutchison Essar has since been renamed Vodafone Essar. BPL is apparently pumping in USD 50 million to upgrade its infrastructure network.
Labels: BPL, Essar
BPL Mobile gets city’s youth in the loop
AA:
Mumbai, 12 October 2007: BPL Mobile, Mumbai’s leading mobile service provider, just underwent a brand refresh campaign wherein, BPL Mobile re-established the brand's relevance & youthful connect with the one of the largest market segment – the youth. The brand re-positioned itself to connect and bring people together in a loop. BPL Mobile recently unveiled an exciting online community for the renewed target segment. The website is called www.getintheloop.in. The completely chilled out, pulsating and entertaining hangout community facilitates the young and young at heart people with an opportunity to connect with each other and enhance their joy of being in a group. The most recent activity for the youth in the loop was a thrilling contest on the website wherein, BPL Mobile offered a platform for the ‘gang in the loop’ to turn into ‘Billboard Stars’! All that one had to do was to upload one’s favourite gang picture on ‘create my loop, write an exciting caption. The chosen gang picture is now featuring on a prominent hoarding in phoenix mills The “whacky five’ - Akash, Priyanka, Sahana, Namratha and Smaitra, who got in the LOOP and became the ‘Billboard Stars’ at Phoenix mills, were thrilled about being the chosen winners. They unanimously agreed that the fun-filled Getintheloop.in website was a totally engaging experience. This contest got tremendous response and it got over 1000 entries in a short span of 15 days. The website is rapidly catching the target audience’s fancy and the average time spent on the website is about 10 minutes. Commenting on the “getintheloop.in’ community, Mr.S.Subramaniam – CEO, BPL Mobile said, “Get in the loop website is an engaging youth community launched by BPL Mobile in tandem with our recent brand refresh campaign. We are glad to make available this innovative and interactive online platform with some really exciting contests to our key target customers as it emphasizes on BPL Mobile’s thrust towards keeping people connected and in the loop.” This website was unveiled at the Mumbai's biggest youth & college festival- 'Malhar 2007'.The colorful and vibrant website has some interesting features like the ‘Graffiti Wall’ that captures fun-filled memories of friends in a photo-album. It lets the youth upload their group/gang photographs with interesting captions. The ‘Loop Trivia’ section assures the browsers to get "LOOPnotized"! It invites the youth to have a blast with their buddies by letting them express their opinions freely. The ‘Games Zone’ calls the young & spirited to get set with Loop-the-Network! It challenges everyone to connect the signal to maximum cell phones to ensure maximum coverage. A chance for the gamers to show off their networking skills! The exciting ‘Download’ section offers some of the coolest Desktop Wallpapers, Mobile Wallpapers, Screensavers and Ringtones. This is not just it; this fun youth website has many more exciting activities lined up in the coming months.
Labels: BPL
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