Vigyapan Technologies (P) Ltd brings in the Bollywood revolution to the I-Phone
Thursday 28 January 2010

Mumbai, Maharashtra, India, January 27th, 2010 – Vigyaapan Technologies (P) Ltd launched the first ever iphone application for Ishqiya, an upcoming Bollywood movie with Vidya Balan, Arshad Warsi and Naseeruddin Shah in lead roles. The application includes photos, videos, songs, information about the cast and crew of the movie and much more. The IPhone application will be available online and in Apple stores.

On the creation and inspiration for this application, says Ankush Gupta, Founder and CEO, Vigyaapan Technologies (P) Ltd. "The application provides an experience that allows users to relive scenes from the movie. It will help market the movie to about 650,000 NRI iphone users, increasing awareness of the movie. The application also allows the users to get closer in contact with the movie. "

Vigyaapan's iphone application is completely integrated with twitter and facebook. The application offers Quizzes and Contests to users to test their knowledge on the movie. Ishqiya, produced by Raman Maroo and Vishal Bharadwaj, is a story about love arising in characters, portrayed uniquely according to their own personal traits. The application plays on the storyline, revealing facets of the movie, situations in the plot and other interesting facets of the movie. 

The application contains behind the scenes photographs, giving a unique chance to fans to experience what happens on the sets. Contests prizes include personally autographed cd's by Vidya Balan and Arshad Warsi. "This is truly one of the most innovative way to market our movie. It also allows the users a sneak peak into what goes into making the movie, also making them feel like a part of the experience. Check out our iphone application for Ishqiya" recommends Vidya Balan.

 " We've gone one step further to bring Bollywood closer to you Ishqiya will be the first Bollywood movie to launch an application on the iphone. ", says Arshad Warsi.

Vigyaapan is handling the social media marketing for Ishqiya, i.e. their facebook fan page, orkut account and twitter profile. Facebook fan page is buzzing with activity everyday and currently boasts of more than 2100 fans.