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BPL Mobile introduces “Jukebox” – Mobile Radio Service
Monday, 10 March, 2008
Mumbai, March 10, 2008: BPL Mobile, Mumbai’s leading cellular service provider has introduced ‘BPL Mobile Jukebox’, a mobile radio service that will allow its subscribers to get hooked onto their choice of music while they are on the move.
BPL Mobile Jukebox is a Full-Song mobile Music service that addresses the mood function of the user by offering a variety of songs ranging from Bollywood to Devotional, from English to Ghazals and from Retro to Regional at fingertips. The service would be available to both post-paid and pre-paid subscribers of BPL Mobile and also accessible on a basic entry-level Non-Data enabled handset.
The subscriber just has to dial 543213 to listen to the complete song from the Jukebox Catalog which has over one thousand songs. This service comes at an affordable monthly subscription of Rs 25/- and charges of 50 p/min (9am - 9pm) & 20 p/min (9pm - 9am). Not just this, ‘BPL Mobile Jukebox’ enables the listeners to download the Ringtone of the songs that they like as well as dedicate those songs to their loved ones at only Rs. 10/-event.
Commenting on this new service, Mr.S.Subramaniam – CEO, BPL Mobile said, “With our new mobile music service – BPL Mobile Jukebox, we are not just making music of our subscriber’s choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips.”
More than being user friendly, this intelligent service also greets its listeners in their preferred language, remembers their favorite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they crave to listen more often. Also in the event of one skipping a certain mood/category over 5 times, he/she gets an option of switching the category/mood; thus giving a personalized feel and easy navigation.
About BPL Mobile
Having started its services in 1995, BPL Mobile currently operates in Mumbai, India. BPL Mobile serves over 1 million happy and satisfied subscribers. In a recent assessment of Cellular Mobile Services across all GSM and CDMA service provider conducted by TRAI, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI.
For more information please contact:
Suryaprabha - Hanmer & Partners, Mumbai
E-mail: suryaprabha@hanmerpr.comLabels: BPL
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