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BPL Mobile slashes pre-paid rates; Now call and SMS anywhere in India at Re. 1/-
Friday, 11 January, 2008
Focus shifts to the large base of pre-paid subscribers with reduction in call rates by nearly 50%
BPL Mobile first to offer All Calls and SMS, both local and STD @ Re. 1/-for prepaid users
Mumbai, January 10th, 2008: Having significantly enhanced network bandwidth, BPL Mobile - Mumbai's leading cellular service provider now equipped to play the volume game, announced a further slash in pre-paid call rates. Subscribers will now enjoy all local and STD calls any where in India from BPL Mobile to any mobile service and landline for a flat Re. 1/- per minute. This reduction sees call rates drop by nearly 50%. Short Message Service or SMS across India will also be at Re. 1/-. This makes BPL Mobile the first cellular service provider to offer all Calls and SMS, both local and STD @ Re. 1/-for prepaid users
Subscribers to this special offering will be able to avail the same for a daily rental of Re. 1/-. (Rs 30 would be deducted as advance rental. After 30 days, Rs 1/day rental would be applicable). Subscribers will need to SMS India to 50505 (toll-free), which would give them more details on One India Prepaid. Recharge vouchers are also available.
Announcing this Mr. S. Subramaniam, CEO & Director, BPL Mobile said, "The pre-paid market, which is a highly price-sensitive market, constitutes more then 70% of our subscriber base. In a way this significant reduction in call rates is our new year's gift to our loyal customers. We continuously look at adding value to our subscribers, this new offering is another step in that direction".
BPL Mobile has strengthened its network capacity taking the no. of cell sites to nearly 1,100. BPL Mobile a few months back revolutionized the pre-paid market by offering the lowest lifetime pre-paid at Rs. 444/-. This was followed by 'Mini Validity', a path breaking product that provided the subscriber unmatched value, flexibility and convenience of staying mobile at the lowest possible cost.
Having started its services in 1995, BPL Mobile currently operates in Mumbai city with more than 1 million happy and satisfied subscribers. In the latest TRAI (Telecom Regulatory Authority of India) benchmark study on quality of service of mobile phone service providers across all GSM & CDMA operators places BPL Mobile amongst the top in Mumbai. BPL Mobile scored high marks in critical network performance parameters of Call Set Up Success Rate, Call Completion Rates & % age connections with good voice quality with scores ranging between 98.6- 99.5%. BPL Mobile has set benchmarks in the sector with its innovative value added service offerings like Voice SMS, m-commerce, Mobile Tracker, Mobile TV among others. Please visit www.bplmobile.com
For more information please contact:
Schubert / Minesh
Hanmer & Partner, Mumbai
schubert@hanmerpr.com, minesh@hanmerpr.com
-AA
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