Mumbai, October 29th 2007: In an initiative that would take the
mobile service offering in the country to a new level, BPL Mobile,
Mumbai's leading mobile service provider, today announced 'Network
Trial' – a first ever campaign inviting new subscribers to try and
experience BPL Mobile's top quality network strength. This attractive
offer will function as a tool to gauge the company's confidence in
their network capacity, which has doubled in the last one year.

BPL Mobile is launching 'Network Trial Packs' for this activity
wherein, any new user who wants to take the 'Network Trial' can buy
this pre-paid pack at Rs.150 and get 5 minutes of free local talktime
daily for 120 days to experience the best quality network and try
finding fault in the same. The five minutes if unused, lapses at the
end of every day and next day starts afresh!

This makes BPL Mobile the only mobile service provider to offer
Rs.1200 worth talktime to every person who is accepting the 'Network
Trial' in a reiteration of their network strength. The company
recently rejuvenated and refreshed the BPL Mobile brand following
substantial investment of Rs.200 crores in major network expansion
and technology up-gradation. BPL Mobile has over 1000 cell sites
currently and aims to add another 300 cell sites by the fiscal year
end.

Commenting on this unique 'Network Trial' campaign, Mr. S.
Subramaniam, CEO - BPL Mobile said, "We are confident that we provide
seamless coverage and to pass on this assurance to our subscribers,
we have announced the 'Network Trial' offer. We are inviting new
subscribers to try us out and experience the best quality network
themselves. Today, the biggest challenge for any mobile service
provider is managing network quality. Offering an open challenge to
test our network quality in a metro like Mumbai, where the tele
density is about 60-65%, is a proof enough to confirm our conviction
in our commitment towards providing our subscribers quality network
and best services."

Labels: BPL

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